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Read the following passage and mark the letter A, B, C, or D on your answer sheet to indicate the correct answer to each of the questions from 36 to 42.
According to a mobiThinking.com report on global mobile statistics, as of February 2013, 96.2 percent of the world's population has a subscription to mobile cellular service. As an average, that means that almost everyone in the world has a mobile phone! Even for the region with the lowest use level in the study, the market saturation is just over 63 percent. In highly developed nations, the saturation is well over 100 percent, meaning that people have more than one mobile phone service.
Even though most of the world's population has mobile service, it doesn't mean that an organization can blast a call or message to everyone, though it might be technically possible. In addition to laws that prohibit this type of communication, phone conversations are still one-to-one (or one-to-few with conference calling) connections.
As well, text messages, even though they can technically be broadcast to millions, cannot legally be sent unless the mobile subscriber opts in to receive. So, in one sense, text message campaigns could be classified as mass media since they are a one-to-many communication. But due to the opt-in nature of these campaigns, the mass that they reach will be limited.
That being said, there is no doubt that mass media communications delivered via mobile devices, particularly through mobile apps and push notifications (alert messages that pop up on a mobile device screen), will become a primary delivery system of the future.
Similarly, email is often a one-to-many communication, particularly for communications such as email marketing and newsletters. Like text messaging and cell phone calls, a person must share an email address (opt-in) in order to receive messages. Broadcasting to the masses without permission violates the Federal Trade Commission's CAN-SPAM Act. As with mobile text messages, email can be a mass media communication but will be limited.
Câu hỏi:Which of the following best serves as the title for the article?
- A. Are Mobile Phones and Email Mass Media?
- B. Mobile Phones versus Email in Competition to be Mass Media
- C. How to use Mobile Phones as Mass Media
- D. When can Email Become Mass Media?
Lời giải tham khảo:
Đáp án đúng: A
Dịch nghĩa câu hỏi:Lựa chọn nào sau đây làm tiêu đề tốt nhất cho bài viết?
A. Điện thoại di động và Email có là phương tiện truyền thông đại chúng?
B. Điện thoại di động và Email cạnh tranh để trở thành phương tiện truyền thông đại chúng
C. Cách sử dụng điện thoại di động làm phương tiện thông tin đại chúng
D. Khi nào Email có thể trở thành phương tiện truyền thông đại chúng?
Giải thích: Bài đọc chủ yếu nói về khả năng và nghi ngờ về việc điện thoại di động và Email có là phương tiện truyền thông đại chúng hay không nên phương án A phù hợp.
Câu hỏi này thuộc đề thi trắc nghiệm dưới đây, bấm vào Bắt đầu thi để làm toàn bài
Hướng dẫn Trắc nghiệm Online và Tích lũy điểm thưởng
CÂU HỎI KHÁC
- Indicate the word whose underlined part differs from the other three in pronunciation: watched, stopped, lived, cooked
- Indicate the word whose underlined part differs from the other three in pronunciation: clean, bread, lean, lead
- Indicate the word that differs from the other three in the position of primary stress: deploy, maintain, border, attain
- Indicate the word that differs from the other three in the position of primary stress: referee, kangaroo, cigarette, technique
- Let’s begin our discussion now, ___________?
- The accident______in this city by some drunk drivers.
- The man standing next to our father is a persuasive speaker with a natural talent___________leadership.
- The more paper we save, __________preserved.
- The report form is available on the two___________discs in my drawer.
- I_____on the computer when the fire broke out.
- She doesn’t feel confident at interviews______ her English is not very good.
- I will tell him to call you______.
- ______ for twelve hours, I felt marvelous.
- It can be an amazing experience for those who have the______ to leave their family and friends to live in a new place.
- People are advised to______ smoking because of its harm to their health
- He wasnt aware that only one mistake could________his chances of getting the job.
- The company is moving its headquarters to a new______ with better links to the airport.
- He has been caught in the rain, and has been wet______.
- Nowadays, teachers should encourage students to debate different questions in class to boost their ______ thinking skills.
- People in the mountainous areas are still in the habit of destroying forests
- It is difficult to assess the buildings value properly without seeing it.
- The forces behind the womens liberation movement vary from culture to culture
- Johns decision to drop out of university to go to a vocational school drove his mother up the wall
- - Huy: I would like some more tea.
- - Nam: Do you enjoy the movie yesterday
- Spectacular, played today on all kinds of surfaces by tens of millions of people, for fun or in competition, tennis has spread
- The developments of this mediaeval
- like the invention of the racket in the 16th century and the special scoring system (15, 30, 40, game), led directly to tennis
- The popularity of tennis in England quickly
- The decisive element introduced by Wingfield was the use of a rubber ball
- Which best serves as the title for the passage?/lk
- The word empower” in paragraph 1 is closest in meaning to ______.
- What does disease prevention focus on?
- The word that” in paragraph 3 refers to ______.
- According to the last paragraph, modifiable risk behaviours contribute to the development of ______.
- Which of the following best serves as the title for the article?h
- Blasting a call or message to everyone is ______.
- The word that” in paragraph 2 refers to ______.
- The word opts in” in paragraph 3 most probably means ______.
- What type of communication can be inferred for emails?
- Which of the following is TRUE, according to the article?j
- The word violates” in paragraph 5 is closest in meaning to ______.
- Van Cliburn studies piano from 1951 to 1954 and won multiple awards between 1958 and 1960.
- Preventing the soil from erosion, the trees planted by the farmer many years before were what stopped the flood from reaching their house.
- Hot soup is very comfortable on a cold winters day.
- I haven’t stayed in a hotel for years.
- Would you like to have dinner with me?”, Miss Hoa said to me.
- It is probable to rain heavily this evening.
- Nam was so rude to them last night. Now he feels regretful.
- Smoking is unhealthy. It also costs governments billions of dollars in health-care costs.
